Krishna Prasad Pinapala “KP”, presently Chief of Staff at INVECAS and SoCtronics, has over 33 years industry experience in VLSI and Embedded System Design.  He is a post graduate from IIT, Madras and was the founder and CEO of Incube Solutions, a high-technology embedded system solutions provider. Prior to founding Incube, he worked as ASIC Director at ATI/AMD heading the ASIC/SoC and multimedia subsystem development for handheld devices. He was the founder member of QualCore Logic Ltd. and served as its CTO for about seven years apart from leading the technical teams in the development of HW IP for a variety of processors and peripheral controllers and SoCs for multimedia devices. Prior to this, for over twelve years, he served as Development Specialist at CMC R&D dealing with the Data communication product development and at HAL Avionics Design Bureau involved in the development of signal processing hardware and firmware for Ground and Airborne Radars. KP has been associated with VEDA since its inception and deeply involved in the development of curriculum, strategic discussions and industry associations apart from teaching the system design for post-graduate and diploma courses.